Guillén Group

UX/UI · Visual Design · Prototyping in Figma

Comprehensive redesign project of Guillén Group’s corporate website, focused on enhancing the user experience and evolving the brand’s visual identity within its digital environment.

The main objective was to design a more intuitive, clear and visually driven platform, optimising the information architecture, content hierarchy and navigation flows, while preserving the brand’s essence and core values.

All designs were fully prototyped in Figma, allowing user journeys to be tested, interfaces to be iterated and the overall experience to be validated prior to development.